I needed to have some graphic work done, and I knew that whatever company I chose would be the one that I wanted to remain with for the foreseeable future. I had considered hiring a freelance graphic designer because I felt it would be cheaper and more personal, but I quickly saw the error of my ways there. Before signing a contract with the freelancer I had chosen, I wanted to make sure that we were on the same page with what I wanted. I found that it was hard to get in touch with him at times, mainly because he was busy working on other projects.
I understand that a person working on their own is being pulled in many different directions, because that aptly described me when I first started out on my own. I also knew that I had lost some clients because I was not able to work fast enough. I had taken on more than I could handle, and it almost proved to be my demise. I could empathize with the freelancer I wanted to use, but I also had to put my business first. That meant I needed to go with a company who treated me as if I was their only client.
I was able to find that a lot easier than I imagined. I looked at a company that an associate had recommended, and I was really impressed with some of their samples on their website. I also liked the fact that they want to know everything they can about their customers, which was evident in the following weeks. They touched on parts of my business and our personality that I didn’t even think to include on the materials they created for me. Experience definitely won out with this choice, and I could not be more satisfied.